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Hilton Honors Unveils New Marketing Campaign
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Today, film icon Donnie Yen and Olympic gold medalist Yang Yang celebrated with Hilton HHonors, the loyalty program for Hilton Worldwide’s 10 distinct hotel brands, in its commitment to the China market. In addition to celebratory fanfare, the day’s events unveiled a new marketing campaign created expressly with the Chinese traveler in mind as well as thought provoking consumer insights about work, life and the challenge to balance it all.