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LONDON and MCLEAN, Va. - As the New Year begins, escaping the stresses of modern day life is at the top of our 2014 wish-list, according to a new study from Hilton HHonors, the loyalty programme for Hilton Worldwide's ten hotel brands, to mark the launch of its Any Weekend Anywhere Sale.
According to the study, 70 per cent of UK workers are dreaming of taking an extended break, and 38 is the ideal age for a working professional to do so, with almost half believing that at this point in life, they are financially stable and have the money to make the most of the experience.
However, more than half of British workers feel their boss wouldn't be open to them taking an extended break and for the vast majority of us the reality is we try to cram all of our travels into our annual leave. Despite the desired travelling time being six weeks, 70 per cent believe they won't take any longer than a couple of weeks off work.
"Weekend breaks are an opportunity for keen travellers to escape from everyday life and relax without breaking the budget or using up too much of their precious annual leave. We want to support all travel enthusiasts with weekend excursions throughout the year - whether it's a trip to the beautiful Algarve or a cultural experience in Rome. That's why we've launched our Any Weekend Anywhere Sale - to provide travellers who wish to explore the world the opportunity to do so with up to 33% off hotels throughout 2014," said Jeff Diskin, executive vice president commercial services, Hilton Worldwide.
To help Brits enjoy their sabbatical wish-list of experiences, from today until 31January 2014, workers can make the most of their weekends and annual leave with the Any Weekend Anywhere Sale, which offers discounts of up to 33 per cent off room rates at Hilton Hotels & Resorts, Conrad Hotels & Resorts, DoubleTree by Hilton, Waldorf Astoria Hotels & Resorts, Hilton Garden Inn and Hampton by Hilton hotels across Europe, the Middle East and Africa, for stays through the end of 2014.
Hilton HHonors has also launched a Facebook competition to win the 'Gap Year you never had,' offering one individual the opportunity to win 10 European weekend breaks, across selected Hilton Worldwide properties. Three runners-up will receive a two-night stay at a Hilton Worldwide hotel in Europe. For a chance to win, simply enter the competition on the HHonors Facebook page. Prizes include:
Conrad DubliNA luxury two-night St. Patrick's Day weekend break at Conrad Dublin. Located opposite St. Stephen's Green with beautiful views of the city, the hotel offers a range of guest accommodations featuring attractive décor and luxurious amenities. The lucky winner will also enjoy a Guinness factory visit for two.
Hilton Diagonal Mar BarcelonaTickets to the 2014 Sonar Festival, which celebrates the best of Spain's music, film and video industry, and a weekend stay at Hilton Diagonal Mar Barcelona in the heart of Barcelona. Fusing traditional Catalan culture and heritage with a vibrant, modern outlook, Barcelona offers a unique destination with hundreds of attractions, landmarks and sights to discover.
Hilton AthensA two-night break at Hilton Athens - the perfect base to explore the ancient city and experience the fusion between old and new. The competition winner will be treated to a 3D screening of the Acropolis History as well as views of the ancient monument from their guest room at Hilton Athens.
For full terms and conditions, or to book a stay, visit HHonors.com/sale and to become a Hilton HHonors member, visit hhonors.com. Media can access more information about Hilton HHonors at news.hiltonhhonors.com.
Other key findings from the study include:
- One in ten UK professionals has plans to take a sabbatical within the next year
- Six in ten would like to at some point in the future
- 81 per cent think that 'adult gap years' are better later in life, once you have established yourself within your career and don't need to worry about taking a step away for a while
- The top motivators for employees wanting to take sabbaticals are work stresses and spending more time with family
- 78 per cent believe that travelling would have a positive effect on their professional career
- One in four think they would be more productive at work following an extended period of time off
- 22 per cent think they would return more enthusiastic about their job
Hilton Worldwide - Europe
Director, Portfolio Communication, Hilton Worldwide
For Hilton Worldwide - Europe
About Hilton Honors
Hilton Honors is the award-winning guest-loyalty program for Hilton’s 14 world-class brands comprising more than 4,900 properties with over 800,000 rooms in 104 countries and territories. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else and free standard Wi-Fi. Members also enjoy popular digital tools available exclusively through the industry-leading Hilton Honors mobile app, where Hilton Honors members can check-in, choose their room, and access their room using a Digital Key. With more than 60 million members, Hilton Honors offers hundreds of ways to earn and redeem Points. Members can redeem their Points for free nights, premium merchandise, items on Amazon Shop with Points; make charitable contributions or gain access to unique events through the Hilton Honors auction platform (honors.com/auctions), such as exclusive artist experiences and hotel concert events with Live Nation®, or race experiences with the McLaren-Honda Formula 1 team. The program is free to join, and travelers may enroll online by visiting www.HiltonHonors.com or connect with Hilton Honors at news.hiltonhonors.com.
Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising more than 4,900 properties with over 800,000 rooms in 104 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio - A Collection by Hilton, DoubleTree by Hilton, Tapestry Collection by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else and free standard Wi-Fi. Visit newsroom.hilton.com for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.