MCLEAN, Va. - Hilton HHonors, the loyalty program for Hilton Worldwide's 10 hotel brands, has partnered with the International Federation of Red Cross and Red Crescent Societies, the world's largest humanitarian organization, to provide relief efforts for the victims of the March 11, 2011 earthquake and tsunami that devastated the eastern coastline of Japan. As part of a matching gift program, Hilton HHonors members can donate their points, and Hilton HHonors will match these donations dollar-for-dollar up to $250,000.

The matching program is just one part of the support Hilton Worldwide is giving to relief efforts in Japan. An initial donation of $75,000 was made immediately following the event and Hilton Worldwide initiated a matching gift program available to both HHonors members and Hilton Worldwide employees, the goal is to raise over $750,000.

Since Hilton HHonors began the dollar-for-dollar match, approximately 6,500 Hilton HHonors members have donated to the cause. Together, with the dollar matches, Hilton HHonors and its members have contributed nearly $500,000 to the Red Cross efforts in Japan.

"The devastation in Japan is unthinkable, and the country has suffered an immeasurable loss," said Jeff Diskin, senior vice president, customer marketing, Hilton Worldwide. "Our thoughts are with those who experienced this tragedy, and we thank our members for their generosity towards this effort."

Funds donated to the IFRC will support the on-going provision of immediate relief, including emergency shelter, healthcare, water, sanitation and tracing and restoring family links, and also towards eventual recovery support to the affected population.

"We are very grateful for initiatives such as those by Hilton HHonors to support our operations in Japan," notes IFRC Under-Secretary General for Disaster Response and Early Recovery, Yasemin Aysan. "This international aid is vital for the millions of people who have been affected - both short-term for their immediate needs and long-term to help them rebuild their lives."

To join Hilton HHonors and its members by donating points to support the victims of the Japan earthquake and tsunami, please visit or send an email to with name, address, Hilton HHonors account number and number of points being donated.

Scott Carman
Hilton Worldwide
(703) 883-5803

About Hilton Honors
Hilton Honors is the award-winning guest-loyalty program for Hilton’s 14 world-class brands comprising more than 5,100 properties with nearly 838,000 rooms in 103 countries and territories. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else and free standard Wi-Fi. Members also enjoy popular digital tools available exclusively through the industry-leading Hilton Honors app, where Hilton Honors members can check-in, choose their room and access their room using a Digital Key. With more than 69 million members, Hilton Honors offers hundreds of ways to earn and redeem Points. Members can redeem their Points for free nights, premium merchandise, items on Amazon Shop with Points; make charitable contributions or gain access to unique events through the Hilton Honors auction platform (, such as exclusive artist experiences and hotel concert events with Live Nation®, or race experiences with the McLaren-Honda Formula 1 team. The program is free to join, and travelers may enroll online by visiting or connect with Hilton Honors at

About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising more than 5,300 properties with more than 856,000 rooms, in 105 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio Collection by Hilton, DoubleTree by Hilton, Tapestry Collection by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else, and free standard Wi-Fi. Visit for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.