LONDON, UK and MCLEAN, Va. - Ever dreamed of tucking into breakfast in bed without having to get up to let in room service? Well, now you can. Today, Hilton (NYSE: HLT) further underlines its commitment to being the world's most innovative hotel company by launching Digital Key in nearly 10 hotels across the UK. By the end of 2017, Hilton will roll out its industry-leading technology to 100 hotels in the UK - the largest implementation outside of the US - and to 2,500 hotels across the world.

The mobile-enabled room key technology follows the rollout of digital check-in and room selection - still the industry's first-and-only tool that lets guests select the exact room based on the hotel layout and its outside surroundings. Digital Key enables Hilton Honors members to simply and securely open the door of their room, as well as any other area of the hotel that requires a key, at the touch of a button available through the award-winning Hilton Honors app.

"We previously invested $550 million in global technology infrastructure to lay the foundations which have enabled us to bring to market, at scale, the digital tools we have today," said Geraldine Calpin, Chief Marketing Officer, Hilton. "We know that our guests are looking for more choice and control over their entire travel journey and through digital tools such as Digital Key and digital check-in with room selection, we are giving guests the ability to personalise their stay at every stage, wherever they are in the world."

Digital Key provides guests with a secure way to access rooms. Activated the day before arrival, Hilton Honors members who book directly with Hilton can select their desired room on their smartphone using digital check-in and will be asked if they'd like a Digital Key during their stay. On the day of arrival and once their room is ready, they will receive a notification via the app and will need to pass by the front desk to get their Digital Key enabled before heading to their room. When the guest approaches their hotel room, they can simply press the virtual "unlock" button on the app to unlock the door.

The UK launch follows a successful rollout of Digital Key in the US and Canada, enabling guests to unlock doors at 1,700 hotels across the world. Since this technology launched, guests have opened more than 11 million doors and counting and the Hilton Honors App has been downloaded once every eight seconds!

To mirror the guest experience globally, later this year Hilton will also be introducing Straight-to-Room to properties in the UK, enabling Silver, Gold and Diamond Hilton Honors members the option to bypass the front desk and go straight to their room upon arrival, using their smartphone as the key*.

In addition to Digital Key, further advancements for Hilton Honors members - who book directly through preferred Hilton channels - include a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can't be found anywhere else, and free standard Wi-Fi. Hilton Honors also offers hundreds of ways to earn and redeem Points. Members can redeem their Points for free nights, premium merchandise; make charitable contributions or gain access to unique events through the Hilton Honors auction platform (hiltonhonors.com/auctions), such as exclusive artist experiences and hotel concert events with Live Nation®, or race experiences with the McLaren-Honda Formula 1 team.  

For more information on Hilton Honors or to join, visit www.HiltonHonors.com

 *Where available and allowed by local law

Contact:
Natalie Futter
Hilton
+44(0)20 7856 8154
natalie.futter@hilton.com

About Hilton Honors
Hilton Honors is the award-winning guest-loyalty program for Hilton’s 14 world-class brands comprising more than 5,000 properties with more than 825,000 rooms in 103 countries and territories. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else and free standard Wi-Fi. Members also enjoy popular digital tools available exclusively through the industry-leading Hilton Honors app, where Hilton Honors members can check-in, choose their room and access their room using a Digital Key. With more than 65 million members, Hilton Honors offers hundreds of ways to earn and redeem Points. Members can redeem their Points for free nights, premium merchandise, items on Amazon Shop with Points; make charitable contributions or gain access to unique events through the Hilton Honors auction platform (honors.com/auctions), such as exclusive artist experiences and hotel concert events with Live Nation®, or race experiences with the McLaren-Honda Formula 1 team. The program is free to join, and travelers may enroll online by visiting www.HiltonHonors.com or connect with Hilton Honors at news.hiltonhonors.com.

About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising more than 5,000 properties with more than 825,000 rooms in 103 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio Collection by HiltonTM, DoubleTree by Hilton, Tapestry Collection by HiltonTM, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else and free standard Wi-Fi. Visit newsroom.hilton.com for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.