Francis Lee (second from right), Senior Vice President of Development for Greater China & Mongolia, celebrates Hilton Worldwide’s 25th Anniversary in China at Conrad Beijing on July 2. Lee was joined by longtime HHonors member Zhang Keke and Hilton Worldwide team member David Wang. Credit: Hilton Worldwide.

BEIJING - In honor of Hilton Worldwide's 25th anniversary in China this year, the guest loyalty program Hilton HHonors is launching a series of exciting promotions to reward its members. The 25 Million Point Giveaway and 25 Weeks of Rewards kicked off during anniversary celebrations at newly opened Conrad Beijing today, where Hilton HHonors invited its most valued members in China to recreate their treasured moments from the past 25 years.

"Hilton HHonors is committed to earning the loyalty of frequent travelers in China and honoring the hard work of its members," said Bruce McKenzie, senior vice president, Operations, Greater China and Mongolia, Hilton Worldwide. "As we celebrate our anniversary and look to the journey ahead, we want to show our deep appreciation by providing our members and frequent travelers even more ways to create experiences worth sharing with their loved ones during this milestone year and beyond."

From July 8 through December 29, 2013, Hilton HHonors will be giving away one million HHonors Points each week with the 25 Million Point Giveaway. HHonors Points can be redeemed for any room, anytime, anywhere at more than 3,900 hotels and resorts around the world. In addition, HHonors Points can be used to purchase unique experience rewards, merchandise and vacation packages, make charitable contributions and more. To enroll in Hilton HHonors and register for a chance to win, visit: hhonors.com.cn/win/en.

The anniversary celebrations continue with 25 Weeks of Rewards. Each week for the next 25 weeks, participants are encouraged to visit hhonors.com.cn/25weeks/en for a chance to win exceptional prizes, including a family getaway to Sanya, HHonors Diamond status for a year, a trip for two to Hong Kong and luxurious spa packages.  Participating hotels in China also will be offering on-property rewards to existing and newly enrolled HHonors members, such as complimentary internet, Executive Lounge access, a Hilton HHonors restaurant week, room upgrades and more.

"With 35 hotels currently operating in Greater China and more than 120 projects in the pipeline, we are growing in tandem with China as it becomes one of the world's top tourism destinations," said Jeff Diskin, Executive Vice President, Commercial Service & Customer Marketing, Hilton Worldwide. "And with the rise of the Chinese traveler, we are dedicated to providing exceptional hospitality at home and abroad. Members can redeem Hilton HHonors points at any of our properties around the world and experience a touch of home through the Hilton Huanying program no matter where their travels may take them."

Additionally, Hilton HHonors is offering a shortcut to Gold Status for members who complete 25 stays by February 28, 2014, and 2,500 Bonus Points for each stay completed by August 31, 2013. To participate in the anniversary celebrations, participants can visit hhonors.com.cn/win/en for the 25 Million Point Giveaway and hhonors.com.cn/25weeks/en for 25 Weeks of Rewards. For more information or to become a Hilton HHonors member, visit HHonors.com.

Participants must be a current HHonors member or enroll as an HHonors member before registering for a chance to win.

About Hilton Worldwide's 25th Anniversary in China
Hilton Worldwide is celebrating its 25th anniversary in China, marking a new milestone in Hilton Worldwide's legacy of providing Chinese guests with excellent hospitality services. In 1988, Hilton Worldwide became one of the first international hotel brands to enter China and has since grown with China's consumers by constantly innovating to win their hearts at home and abroad. Since its entry into China, Hilton Worldwide has been registering strong growth in the Chinese market by expanding its presence from over 30 operating hotels today to more than 150 properties over the next few years. Hilton Worldwide is also accelerating its expansion in the market with more than 120 projects in the pipeline under the Waldorf Astoria, Conrad, Hilton, DoubleTree by Hilton and Hilton Garden Inn brands. Over the past 25 years, Hilton Worldwide has launched meaningful initiatives tailored for Chinese tastes, including the Huanying program and Hilton HHonors program, and in 2011 Hilton Worldwide became the first multinational hotel company to sponsor the Chinese Olympic Committee. Hilton Worldwide is launching a series of campaigns and promotional activities to commemorate the event.

Contacts:
Renee Zhang
Edelman Public Relations
+86 21 6193 7567
renee.zhang@edelman.com

Suki Pan
Hilton Worldwide
+86 21 2321 6819
suki.pan@hilton.com

About Hilton Honors
Hilton Honors is the award-winning guest-loyalty program for Hilton’s 14 world-class brands comprising nearly 5,000 properties with more than 812,000 rooms in 103 countries and territories. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else and free standard Wi-Fi. Members also enjoy popular digital tools available exclusively through the industry-leading Hilton Honors mobile app, where Hilton Honors members can check-in, choose their room and access their room using a Digital Key. With more than 62 million members, Hilton Honors offers hundreds of ways to earn and redeem Points. Members can redeem their Points for free nights, premium merchandise, items on Amazon Shop with Points; make charitable contributions or gain access to unique events through the Hilton Honors auction platform (honors.com/auctions), such as exclusive artist experiences and hotel concert events with Live Nation®, or race experiences with the McLaren-Honda Formula 1 team. The program is free to join, and travelers may enroll online by visiting www.HiltonHonors.com or connect with Hilton Honors at news.hiltonhonors.com.

About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising nearly 5,000 properties with more than 812,000 rooms in 103 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio Collection by HiltonTM, DoubleTree by Hilton, Tapestry Collection by HiltonTM, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else and free standard Wi-Fi. Visit newsroom.hilton.com for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.