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LONDON - Hilton Worldwide today announced that its pioneering digital check-in and room selection technology is now live across more than 4,100 hotels spanning 11 brands worldwide. This includes more than 260 hotels across Europe, Middle East and Africa. A first for the hospitality industry, the scale of the digital rollout marks the largest of its kind to date across the sector.
Through their Hilton HHonors accounts, guests will be able to check-in and choose their exact room from digital floor plans, or lists, on desktop, tablet and mobile devices. They will also be able to further customise their stay by requesting upgrades or making special requests with the simple click of a button.
Geraldine Calpin, global head of digital at Hilton Worldwide, said, "Digital check-in and room selection puts our guests in the driving seat and gives them unprecedented choice and control across their entire stay. Never before have guests been able to check-in, select their room from a digital floor plan and customise their room ready for arrival. We are truly revolutionising the industry and this is just the tip of the iceberg for digital at Hilton Worldwide."
To coincide with the global rollout, Hilton Worldwide has also launched an update to its Hilton HHonors iOS app, which will provide a stunning new interface as well as improved functionality.
Simon Vincent, executive vice president and president, Europe, Middle East & Africa for Hilton Worldwide, said, "As a business, we have always prided ourselves on leading the pack - we were the first to put televisions in hotel rooms and now we are the first to let you choose your room - right down to the exact room number. With a 95-year history of delivering industry-transforming offerings, Hilton Worldwide will continue to enrich the guest experience on a major scale across our brands and regions. Hot off the tails of the US launch, we look forward to our guests across the region benefiting from the most personalised digital service yet."
Last month, Hilton Worldwide announced that mobile key technology, which gives guests the ability to unlock their hotel room doors with their smartphone and to go straight to their rooms upon arrival, will be available in the US across four of its brands in 2015 - Hilton Hotels & Resort, Canopy by Hilton, Waldorf Astoria Hotels & Resorts, and Conrad Hotel & Resorts. By the end of 2016, this technology will be available across the majority of rooms worldwide.
This latest announcement forms part of a wider digital strategy which has seen Hilton Worldwide launch bookable websites in 22 different languages along with enhanced customer service via social media. For example @HiltonSuggests helps travellers on Twitter explore a destination by providing insider tips - from restaurants and attractions, to hotels - via a team of local contributors from across Hilton Worldwide's global network.
To experience the new digital check-in and room selection functionality, simply download the Hilton HHonors app here and join the free Hilton HHonors guest-loyalty programme. Hilton HHonors members that qualify for a free upgrade will also be able to request this via the new Hilton HHonors app in advance of their arrival, subject to availability.
The industry-leading loyalty-programme offers more than 42 million members more ways to earn and redeem points, enabling them to create experiences worth sharing at more than 4,250 hotels in 93 countries and territories.
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About Hilton Honors
Hilton Honors is the award-winning guest-loyalty program for Hilton’s 14 world-class brands comprising more than 4,900 properties with over 800,000 rooms in 104 countries and territories. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else and free standard Wi-Fi. Members also enjoy popular digital tools available exclusively through the industry-leading Hilton Honors mobile app, where Hilton Honors members can check-in, choose their room, and access their room using a Digital Key. With more than 60 million members, Hilton Honors offers hundreds of ways to earn and redeem Points. Members can redeem their Points for free nights, premium merchandise, items on Amazon Shop with Points; make charitable contributions or gain access to unique events through the Hilton Honors auction platform (honors.com/auctions), such as exclusive artist experiences and hotel concert events with Live Nation®, or race experiences with the McLaren-Honda Formula 1 team. The program is free to join, and travelers may enroll online by visiting www.HiltonHonors.com or connect with Hilton Honors at news.hiltonhonors.com.
Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising more than 4,900 properties with over 800,000 rooms in 104 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio - A Collection by Hilton, DoubleTree by Hilton, Tapestry Collection by Hilton, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else and free standard Wi-Fi. Visit newsroom.hilton.com for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.