The research also highlighted how Brits are splashing the cash on weekends they end up regretting, with impulse buying (42 per cent) cited as the main money black hole. Credit: Hilton HHonors.

LONDON - New research by Hilton today reveals that Brits are wasting their weekends, with nearly one quarter (23 per cent) admitting they feel unsatisfied with how they've spent those days off.

The study of more than 2,000 adults reveals that those in Wales (32 per cent) are the most dissatisfied when it comes to rating their Saturday and Sunday, ahead of people in the South (26 per cent) and Londoners (25 per cent).

The study also revealed that people are keeping their weekend frustrations a secret by lying about what they've been up to. Almost half (44 per cent) over exaggerate what they do when asked by friends or work colleagues, with the aim of appearing more exciting cited as the main motivation (30 per cent). Twenty per cent exaggerate to cheer themselves up, while only three per cent lie about their weekends to make others jealous.

The scores might have something to do with the fact that the research suggests we aren't spending quality time with friends and family. Just under a quarter (23 per cent) of those surveyed admitted not seeing friends at the weekend, while 15 per cent don't usually meet up with family members.

Simply getting out of bed in the first place is a tough task for almost a quarter of Brits (23 per cent) who don't bother moving until at least 10.00am. Londoners enjoy the most lie-ins in the country, with a third kipping until at least then, while the North East is home to the earliest risers with just over half of respondents out of bed at 8.00am or earlier (51 per cent). Perhaps unsurprisingly, students are the worst sleep offenders with more than a third (36 per cent) not rising until 11.00am or later, including 14 per cent who don't get up until the afternoon.

Aligi Gardenghi, vice president EMEA marketing, Hilton Worldwide, said, "Our research shows that many people feel stuck in a rut when it comes to how they spend their weekends.  We want to encourage people to treat their weekends like a bite-sized holiday. With more than 4,250 hotels worldwide, we continue to be the stage for thousands of our guests' experiences.  Our Winter Sale - with up to 33 per cent off hotel stays across Europe, Middle East and Africa throughout 2015 - is the perfect way to make sure your weekends count this year and create experiences you can be proud of, whether that's a spring getaway or simply visiting friends and family closer to home."

The research also highlighted how Brits are splashing the cash on weekends they end up regretting, with impulse buying (42 per cent) cited as the main money black hole. Takeaway food was second with 40 per cent, ahead of alcohol with 32 per cent of ill-advised weekend spending.

Men admit to wasting more money than women (41 per cent versus 35), while the figures show that we regret our spending less as we get older: 18-24 year olds have the most money regrets with 72 per cent feeling they throw away cash at the weekend, steadily falling to just 21 per cent of over 55s.

What to do at the weekend is a prickly subject among couples, with 14 per cent coming to blows over plans at least once a month.  Weekends away scored highly as a preference for how to get the most out of your days off.  Forty-seven per cent of people questioned believed a trip can put the spark back into a relationship - while 15 per cent believe it can save a doomed one - with more men than women putting their faith in a mini break to rescue a romance (17 per cent vs 13 per cent).

Despite the popularity of a weekend getaway, almost a quarter of people (24 per cent) never enjoy a short break.  Meanwhile, those in the Midlands enjoy the most trips, with eight per cent getting away more than 10 times a year.

Hilton is encouraging people to be a weekender and reclaim their days off. The research marks the launch of Hilton's annual Winter Sale, with up to 33% off bookings made before 31 January 2015 at more than 300 hotels across Europe, the Middle East and Africa, for weekend stays throughout 2015. For more details, please visit www.hiltonweekends.co.uk/hotels.

*The Hilton Weekend Wasters survey was conducted by YouGov between 24th - 25th November 2014, amongst a total of 2,047 men and women over 18 years of age. The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+).

Contacts:
Becca Potter
For Hilton
+44 7912 540 530
rebecca.potter@grayling.com

Rochelle Raven
Hilton Worldwide
+44 (0)20 7856 8547
rochelle.mossack@hilton.com

About Hilton Honors
Hilton Honors is the award-winning guest-loyalty program for Hilton’s 14 world-class brands comprising nearly 5,000 properties with more than 812,000 rooms in 103 countries and territories. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else and free standard Wi-Fi. Members also enjoy popular digital tools available exclusively through the industry-leading Hilton Honors mobile app, where Hilton Honors members can check-in, choose their room and access their room using a Digital Key. With more than 62 million members, Hilton Honors offers hundreds of ways to earn and redeem Points. Members can redeem their Points for free nights, premium merchandise, items on Amazon Shop with Points; make charitable contributions or gain access to unique events through the Hilton Honors auction platform (honors.com/auctions), such as exclusive artist experiences and hotel concert events with Live Nation®, or race experiences with the McLaren-Honda Formula 1 team. The program is free to join, and travelers may enroll online by visiting www.HiltonHonors.com or connect with Hilton Honors at news.hiltonhonors.com.

About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising nearly 5,000 properties with more than 812,000 rooms in 103 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio Collection by HiltonTM, DoubleTree by Hilton, Tapestry Collection by HiltonTM, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else and free standard Wi-Fi. Visit newsroom.hilton.com for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.