Hilton HHonors, the loyalty program for Hilton Worldwide’s 10 hotel brands, has partnered with the International Federation of Red Cross and Red Crescent Societies, the world’s largest humanitarian organization, to provide relief efforts for the victims of the March 11, 2011 earthquake and tsunami that devastated the eastern coastline of Japan. As part of a matching gift program, Hilton HHonors members can donate their points, and Hilton HHonors will match these donations dollar-for-dollar up to $250,000.
Hilton Worldwide today announced it has made an initial donation of $75,000 to assist in relief efforts for survivors of the earthquake and tsunami in Japan. In addition, the company has created matching gifts programs for both its team members and guests who are members of the Hilton HHonors program, through which the company will match donations dollar-for-dollar up to an additional $350,000. The goal of these efforts is to raise more than $750,000 to support disaster relief and humanitarian organizations, including the American Red Cross, International Federation of the Red Cross and Red Crescent Societies (IFRC), International Medical Corps, Mercy Corps and Save the Children.
Travelers worldwide have donated their points to aid the victims of the January 12, 2010 earthquake that devastated the country of Haiti. Hilton HHonors, the loyalty program for Hilton Worldwide’s portfolio of brands, has partnered with the International Federation of Red Cross and Red Crescent Societies, the world's largest humanitarian organization, to provide an opportunity for HHonors members to donate their points to support Haiti earthquake relief efforts. In addition, Hilton HHonors pledged to match the total number of member donations – dollar-for-dollar – up to $250,000. Since Hilton HHonors announced the dollar-for-dollar match, approximately 5,766 Hilton HHonors members have donated more than $361,225. Together, with the match, Hilton HHonors and its members have contributed $611,225 to the Red Cross efforts in Haiti. Donations will go toward relief items such as mosquito nets, blankets, sleeping mats, tents, shelter tool kits, hygiene parcels, kitchen sets, buckets, tarpaulins and water purification tablets.