Hilton HHonors Reveals the Majority of British People Would Rather Double Their Holiday Budget than Double Their Holiday Time

General HHonors/Member Benefits | Packages/Promotions | Hilton Worldwide

Hilton HHonors Reveals the Majority of British People Would Rather Double Their Holiday Budget than Double Their Holiday TimeSurvey Helps Launch Double Your HHonors Promotion; Uncover Travel Trends

June 29, 2011 | This information originated in UK English.

MCLEAN, Va. - Run with the bulls or swim with the dolphins? When it comes to holidaying, there are hundreds of options to choose from. Now Hilton HHonors, the loyalty program for Hilton Worldwide's 10 distinct hotel brands, is giving its members one more choice - one that will make their holiday better no matter what they pick.

Hilton HHonors has launched its Double Your HHonors promotion, offering members either double HHonors points or double airline miles for hotel stays completed between July 1 and September 30, 2011. To help kick off this double rewards offer, the Hilton HHonors "Would You Rather" survey asked participants a series of travel-related "either-or" questions. And when it comes to their holidays, the British would:

Ditch the Devices: 59 percent of British respondents would choose to walk away from technology for a month-long holiday over having to survive a week-long holiday without people (compared to 26 percent).
Pick Lame Over Fame: 31 percent of Brits would choose to be awarded a free vacation with their boss over paying double for a holiday with their favourite celebrity.
Overdress Instead of Overspend: 47 percent of Brits would choose to look nice on a short, budget holiday over only wearing one outfit on a long, expensive holiday (compared to 34 percent).
Confess to Holiday Break Blaggerings: 31 percent of British respondents (43 percent of British men) would choose to date someone just to get a free holiday.

"Last year, Hilton HHonors members loved the freedom to choose whether they earned double points or miles," said Jeff Diskin, senior vice president, global customer marketing, Hilton Worldwide. "We're excited to bring this promotion back again, giving our members rewards that will help them create experiences worth sharing with friends and family - no matter which option they choose."

To take advantage of the Hilton HHonors Double Your HHonors promotion, register at HHonors.com/DoubleYourHHonors. Members select their bonus during registration, which cannot be changed during the promotional period. Double rewards points can be earned for stays completed between July 1 and September 30, 2011. For more information or to become a Hilton HHonors member, visit HHonors.com.

For full terms and conditions, visit HHonors.com/DoubleYourHHonors.

Contact:
Scott Carman
Hilton Worldwide
+1 (703) 883-5803
scott.carman@hilton.com

About Hilton HHonors "Would You Rather" Survey
StrategyOne, a full-service market research and strategic consulting agency, conducted an online national survey among 1,000 American respondents, 18+ years of age. Completed interviews were weighted by four variables: age, sex, geographic region, and household income, to ensure reliable and accurate representation of the total U.S. population, 18 years of age and older. Note that all significance tests were conducted at the 95% confidence level.

About Hilton HHonors
Hilton HHonors, the award-winning guest-loyalty program for Hilton Worldwide’s 10 distinct hotel brands, offers its 34 million members more ways to earn and redeem points than any other guest-loyalty program, enabling them to create experiences worth sharing at more than 3,900 hotels in 90 countries and territories. HHonors members can now redeem points for any room, anywhere, anytime, including the most luxurious suites, using any of four room rewards: Premium Room Rewards, Room Upgrade Rewards, Points & Money Rewards and Standard Room Rewards. In addition, HHonors members can use points to purchase unique experience rewards, merchandise and vacation packages, make charitable contributions and more. HHonors is also the only guest-loyalty program to offer ‘No Blackout Dates’ and ‘Points & Miles’ for the same stay at its properties worldwide, including participating Waldorf Astoria Hotels & Resorts, Conrad Hotels& Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. Membership in HHonors is free, and travelers may enroll online by visiting www.HiltonHHonors.com or connect with Hilton HHonors at news.hiltonhhonors.com.

About Hilton Worldwide
Hilton Worldwide is a leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For 93 years, Hilton Worldwide has offered business and leisure travelers the finest in accommodations, service, amenities and value. The company is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Its brands are comprised of more than 3,900 hotels and timeshare properties, with 650,000 rooms in 90 countries and territories and include Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages the world-class guest reward program Hilton HHonors®. Visit www.hiltonworldwide.com for more information and connect with Hilton Worldwide at www.facebook.com/hiltonworldwide, www.twitter.com/hiltonworldwide, www.youtube.com/hiltonworldwide, www.flickr.com/hiltonworldwide and www.linkedin.com/company/hilton-worldwide.