MCLEAN, Va. - To celebrate its 25th anniversary and honor its members for their continued support, Hilton HHonors, the loyalty program for Hilton Worldwide's 10 distinct hotel brands, has launched the 25 Days of Winning sweepstakes, taking place now through October 25, 2012.

Every day for 25 days, HHonors members in the U.S. and UK will be encouraged to visit www.HHonors.com/25days to enter for a chance to win new, once-in-a-lifetime prizes, such as a four-night trip to Times Square for New Year's Eve, a virtual shopping spree with 1 million HHonors Bonus Points and a VIP Paddock Club package. On the final day, one lucky grand prize winner will be awarded with the resources needed to create their own Dream Trip, including two, round-trip airline tickets (up to $1,500), $5,000 in Hilton HHonors gift cards, 500,000 HHonors Bonus Points and $15,000 in cash.

"Over the past 25 years, we have made notable enhancements to the Hilton HHonors program, while also expanding the ways members can both earn and redeem points," Jeff Diskin, senior vice president, global customer marketing, Hilton Worldwide. "We've moved the needle to be more than just about points; we want our guests to create experiences worth sharing with family and friends. And with more options than ever to earn and redeem points, there has never been a better time to be an HHonors member."

Highlights of the sweepstakes prize schedule, which begins on October 1, 2012, include:

  • October 1: Rock 'n' Roll Fantasy Camp
  • October 3: New Year's Eve in Times Square
  • October 7: Ski and spa package at the Waldorf Astoria Park City
  • October 8: $5,000 Hilton HHonors Gift Card
  • October 12: Ultimate golf experience
  • October 16: 55" HDTV
  • October 25: Grand Prize - Dream Trip

Beyond the sweepstakes, many of the prizes are also available for purchase with Hilton HHonors Points through the global HHonors Shopping Mall.  

To participate in the sweepstakes, or to learn more about how to earn and redeem HHonors Points, members can visit www.HHonors.com/25Days. For more information or to become a Hilton HHonors member, visit HHonors.com.

Contacts:
Scott Carman
Hilton Worldwide
+1 (703) 883-5803
scott.carman@hilton.com

About Hilton HHonors
Hilton HHonors, the award-winning guest-loyalty program for Hilton Worldwide’s 10 distinct hotel brands, offers approximately 38 million members more ways to earn and redeem points than any other guest-loyalty program, enabling them to create experiences worth sharing at more than 4,000 hotels in 90 countries and territories. HHonors members can now redeem points for any room, anywhere, anytime, including the most luxurious suites, using any of four room rewards: Premium Room Rewards, Room Upgrade Rewards, Points & Money Rewards and Standard Room Rewards. In addition, HHonors members can use points to purchase unique experience rewards, merchandise and vacation packages, make charitable contributions and more. HHonors is also the only guest-loyalty program to offer ‘No Blackout Dates’ and ‘Points & Miles’ for the same stay at its properties worldwide, including participating Waldorf Astoria Hotels & Resorts, Conrad Hotels& Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. Membership in HHonors is free, and travelers may enroll online by visiting www.HiltonHHonors.com or connect with Hilton HHonors at news.hiltonhhonors.com.Members can now also book reservations, manage their accounts and redeem special offers with the new Hilton HHonors mobile app for iPhone.

About Hilton Worldwide
Hilton Worldwide (NYSE: HLT) is a leading global hospitality company, spanning the lodging sector from luxury and full-service hotels and resorts to extended-stay suites and focused-service hotels. For 95 years, Hilton Worldwide has been dedicated to continuing its tradition of providing exceptional guest experiences. The company's portfolio of eleven world-class global brands is comprised of more than 4,200 managed, franchised, owned and leased hotels and timeshare properties, with more than 690,000 rooms in 93 countries and territories, including Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Curio - A Collection by Hilton, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton HHonors®. Visit news.hiltonworldwide.com for more information and connect with Hilton Worldwide at www.facebook.com/hiltonworldwide, www.twitter.com/hiltonworldwide, www.youtube.com/hiltonworldwide, www.flickr.com/hiltonworldwide, and www.linkedin.com/company/hilton-worldwide.