MCLEAN, Va. - To celebrate its 25th anniversary and honor its members for their continued support, Hilton HHonors, the loyalty program for Hilton Worldwide's 10 distinct hotel brands, has launched the 25 Days of Winning sweepstakes, taking place now through October 25, 2012.

Every day for 25 days, HHonors members in the U.S. and UK will be encouraged to visit www.HHonors.com/25days to enter for a chance to win new, once-in-a-lifetime prizes, such as a four-night trip to Times Square for New Year's Eve, a virtual shopping spree with 1 million HHonors Bonus Points and a VIP Paddock Club package. On the final day, one lucky grand prize winner will be awarded with the resources needed to create their own Dream Trip, including two, round-trip airline tickets (up to $1,500), $5,000 in Hilton HHonors gift cards, 500,000 HHonors Bonus Points and $15,000 in cash.

"Over the past 25 years, we have made notable enhancements to the Hilton HHonors program, while also expanding the ways members can both earn and redeem points," Jeff Diskin, senior vice president, global customer marketing, Hilton Worldwide. "We've moved the needle to be more than just about points; we want our guests to create experiences worth sharing with family and friends. And with more options than ever to earn and redeem points, there has never been a better time to be an HHonors member."

Highlights of the sweepstakes prize schedule, which begins on October 1, 2012, include:

  • October 1: Rock 'n' Roll Fantasy Camp
  • October 3: New Year's Eve in Times Square
  • October 7: Ski and spa package at the Waldorf Astoria Park City
  • October 8: $5,000 Hilton HHonors Gift Card
  • October 12: Ultimate golf experience
  • October 16: 55" HDTV
  • October 25: Grand Prize - Dream Trip

Beyond the sweepstakes, many of the prizes are also available for purchase with Hilton HHonors Points through the global HHonors Shopping Mall.  

To participate in the sweepstakes, or to learn more about how to earn and redeem HHonors Points, members can visit www.HHonors.com/25Days. For more information or to become a Hilton HHonors member, visit HHonors.com.

Contacts:
Scott Carman
Hilton Worldwide
+1 (703) 883-5803
scott.carman@hilton.com

About Hilton Honors
Hilton Honors is the award-winning guest-loyalty program for Hilton’s 14 world-class brands comprising nearly 5,000 properties with more than 812,000 rooms in 103 countries and territories. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose nearly any combination of Points and money to book a stay, an exclusive member discount that can’t be found anywhere else and free standard Wi-Fi. Members also enjoy popular digital tools available exclusively through the industry-leading Hilton Honors mobile app, where Hilton Honors members can check-in, choose their room and access their room using a Digital Key. With more than 62 million members, Hilton Honors offers hundreds of ways to earn and redeem Points. Members can redeem their Points for free nights, premium merchandise, items on Amazon Shop with Points; make charitable contributions or gain access to unique events through the Hilton Honors auction platform (honors.com/auctions), such as exclusive artist experiences and hotel concert events with Live Nation®, or race experiences with the McLaren-Honda Formula 1 team. The program is free to join, and travelers may enroll online by visiting www.HiltonHonors.com or connect with Hilton Honors at news.hiltonhonors.com.

About Hilton
Hilton (NYSE: HLT) is a leading global hospitality company, with a portfolio of 14 world-class brands comprising nearly 5,000 properties with more than 812,000 rooms in 103 countries and territories. Hilton is dedicated to fulfilling its mission to be the world’s most hospitable company by delivering exceptional experiences – every hotel, every guest, every time. The company's portfolio includes Hilton Hotels & Resorts, Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Canopy by Hilton, Curio Collection by HiltonTM, DoubleTree by Hilton, Tapestry Collection by HiltonTM, Embassy Suites by Hilton, Hilton Garden Inn, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton Honors. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits, including a flexible payment slider that allows members to choose exactly how many Points to combine with money, an exclusive member discount that can’t be found anywhere else and free standard Wi-Fi. Visit newsroom.hilton.com for more information and connect with Hilton on Facebook, Twitter, LinkedIn, Instagram, and YouTube.