SHANGHAI - Today, Hilton HHonors, the loyalty program for Hilton Worldwide's 10 distinct hotel brands, delighted onlookers in Shanghai with a first of its kind musical flash mob. Set along the city's iconic East Nanjing Road, 80 dancers drew attention to the brand's official sponsorship of Elton John's China tour, which will return to Shanghai for one night only on November 23.
"Although unconventional, the flash mob was yet another way to surprise Hilton HHonors members, followers and fans with the message that our loyalty program is about more than just points - it's about creating exciting experiences," said Jeff Diskin, senior vice president, global customer marketing, Hilton Worldwide. "Sir Elton John's return to Shanghai is a rare opportunity for fans in China to see the rock 'n' roll legend, and Hilton HHonors is proud to not only be an official sponsor of the concert, but also to share this once-in-a-lifetime event with members."
A week before the flash mob, the Hilton HHonors official Sina Weibo account (www.weibo.com/hiltonhhonors) conducted a two-part ticket giveaway contest. Fans participated by answering trivia questions related to Elton John and Hilton HHonors and finalists were selected to compete in a photo scavenger hunt at Waldorf Astoria Shanghai on the Bund or Hilton Shanghai during Sunday brunch. The first four participants who returned to their respective hotel with the correct photos of nearby iconic Shanghai locations received a pair of tickets each to the Elton John Shanghai concert.
Hilton HHonors membership points can be used for free stays at Hilton Worldwide's more than 3,900 hotels in 90 countries worldwide. Currently, there are 31 hotels across four brands in the Hilton Worldwide portfolio welcoming guests in Greater China: Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts and DoubleTree by Hilton.
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About Hilton HHonors
Hilton HHonors, the award-winning guest-loyalty program for Hilton Worldwide’s 10 distinct hotel brands, offers approximately 38 million members more ways to earn and redeem points than any other guest-loyalty program, enabling them to create experiences worth sharing at more than 4,000 hotels in 90 countries and territories. HHonors members can now redeem points for any room, anywhere, anytime, including the most luxurious suites, using any of four room rewards: Premium Room Rewards, Room Upgrade Rewards, Points & Money Rewards and Standard Room Rewards. In addition, HHonors members can use points to purchase unique experience rewards, merchandise and vacation packages, make charitable contributions and more. HHonors is also the only guest-loyalty program to offer ‘No Blackout Dates’ and ‘Points & Miles’ for the same stay at its properties worldwide, including participating Waldorf Astoria Hotels & Resorts, Conrad Hotels& Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. Membership in HHonors is free, and travelers may enroll online by visiting www.HiltonHHonors.com or connect with Hilton HHonors at news.hiltonhhonors.com.
About Hilton Worldwide
Hilton Worldwide is a leading global hospitality company, spanning the lodging sector from luxury and full-service hotels and resorts to extended-stay suites and focused-service hotels. For 94 years, Hilton Worldwide has been dedicated to continuing its tradition of providing exceptional guest experiences. The company’s portfolio of ten world-class global brands is comprised of more than 4,000 managed, franchised, owned and leased hotels and timeshare properties, with more than 665,000 rooms in 90 countries and territories, including Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton Hotels & Resorts, DoubleTree by Hilton, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages an award-winning customer loyalty program, Hilton HHonors®. Visit www.hiltonworldwide.com for more information and connect with Hilton Worldwide at www.facebook.com/hiltonworldwide, www.twitter.com/hiltonworldwide, www.youtube.com/hiltonworldwide, www.flickr.com/hiltonworldwide and www.linkedin.com/company/hilton-worldwide.